Trade Advertisements Strategy & Design

At Nickelodeon, I led the strategy for placing advertisements in key trade publications, identifying the most impactful outlets to enhance brand visibility. Collaborating closely with the design team, I ensured that every advertisement reflected Nickelodeon's distinct tone of voice, seamlessly integrating design and copy to resonate with our target audience and reinforce our brand identity. Our the course of a year, I worked with media outlets to place over 15 ads in trade publications.