15 Percent Pledge Gala Social and Earned Media Coverage

The 15 Percent Pledge Gala is an annual event aimed at promoting diversity and inclusion in the retail industry by encouraging brands to commit 15% of their shelf space to Black-owned businesses. During my time at BerlinRosen, I managed the social and earned media campaign for the gala, focusing on amplifying its mission and engaging audiences. I crafted strategic messaging that highlighted the significance of supporting Black entrepreneurs and the broader implications for the retail sector. Our team developed trend-driven social media content that resonated with followers, including impactful graphics and behind-the-scenes stories, which helped us gain traction and visibility across platforms. The campaign successfully garnered extensive press coverage, raising awareness of the gala's goals and fostering conversations around equity in retail.