Color of Change's #ChangeHollywood Campaign

During my time at BerlinRosen, I led Color of Change's campaign for their #ChangeHollywood initiative, which aimed to promote inclusion and diversity within the entertainment industry. As both the brand strategist and media strategist, I helped craft a compelling narrative that highlighted the importance of representation and equity in Hollywood. I developed targeted messaging that resonated with industry leaders and the broader public, ensuring the campaign captured attention across multiple platforms. Through strategic media outreach, we secured coverage in prominent outlets, elevating the conversation around diversity and creating a significant impact. This campaign not only raised awareness but also set a roadmap for tangible change in the industry.